The locals seem to take it seriously, and I suppose it's a good way to seperate your town from all the others situated on the Pacific Highway and attract the tourists and the curious (it worked on us); but we felt an overpowering feeling that it was all made up.
So, street signs were two languages, English and Gaelic; school uniforms were tartan; a Highland Gathering was held at Easter, a Highland Dancing Competition in June. You get the idea.
What seemed well over the top was the annual blessing of the tartan, called 'Kirkin O the Tartan' when, apparently, you can have your tartan blessed in the traditional way. And the telegraph poles. They are painted in tartan - each one differently of course, with the name of the clan also inscribed in case there was any doubt to its authenticity...
It certainly brightened our day, as you can see from the snap of Carolyn taken there:
[above: Carolyn, properly dressed in her 'McClifton' denim tartan, for her visit to the Scottish town of Maclean] 
